Tzniut fashions hit Tel Aviv?

I figure the dress in this picture would fit in well in Bnei Brak:

But the advertisement appeared on the front page of Haaretz's Gallery section.

Without sticking out your behind,
Without pulling in your stomach,
Without dressing short,
Without dressing tight,
Without a pushup, without stiletto [heels], without giggling, without winking, without veiled looks, without appearing hungry, without hiding intelligence.

SEXY (Seksit)
Without operating instructions.

The copy is over the top, but it seems that religious women aren't the only ones having a hard time finding clothes. Anyway that outfit sure beats these.